iTouchPoint Enhanced Directory Services (EDS) provides state-of-the-art directory assistance services to meet the needs of different customer segments.

Traditional directory assistance consists of individuals dialing 411 or 555-1212 from a landline or a mobile phone that is connected to an operator who looks up the number and reads it back to the individual either manually or most likely through an automated computer readout. These directory assistance centers are generally unable to provide detailed or specialized information regarding customer requests, and are limited to traditional phone number and address locators. In a mobile situation, the majority of wireless customers require extra services due to the fact that they often roam from their home locations, and are less familiar with local demographics and therefore require additional services such as detailed information, point-to-point directions, traffic updates and so on.

iTouchPoint EDS specializes in meeting these additional requirements, which are especially important to wireless customers and have applicability to wireline customers in the future.

iTouchPoint's EDS services include operator-assisted voice and automated voice services. The service offering also includes SMS (Short Messaging Service) and Internet based delivery channels. Our service is the fastest and often the only way to clarify the changed, missing or otherwise unclear numbers - no matter where you are. For all these services our friendly Customer Service Associates query a database and work with the caller to identify the required information. Currently these services are provided to consumers and businesses in India and iTouchPoint is pursuing a similar opportunity in the U.S.A.

iTouchPoint EDS delivers a wide variety of information content including:

• National Directory Assistance
  Acquiring, processing and distributing content, i.e. looking up of complete contact information through various channels with maximum accuracy
  
• Reverse look-up/search
  Through sophisticated search capabilities and databases we can provide the following services to the owner of an unknown number: Reverse search by address; Reverse search by telephone number
  
• Enhanced or custom search Capacity
  Categorical searches, Extended search, Keyword search
  
• Geographical Assistance
  Turn-by-turn driving directions and Traffic Conditions
  
• Entertainment Guide
  Movie Listings, Theatre, Events and other performance Schedules
  
• Restaurant Reviews and Reservations
• Concierge and location-based services
• Stock quotes and info
• Flight Timings
• Sports and Weather News
• Horoscope forecasts